Hide Hotel

Exterior
The look and the feel of the building transmit the concept and core idea
of the Hide Hotel. It looks like the building is growing out from the
woods around and resembles a shelter to those who are in search of
peace and tranquility.

Logo & Brand Identity
The logo and brand identity concept is inspired by the spirit of the forest
itself. The patterns are based on the image of a dense thicket and towering
mountains. Brand colors are taken from the palette of local nature. For
instance, vibrant green symbolizes coniferous forests, beige is the color
of the wood, and white and black symbolize day and night, the light and
dark, yin and yang of primary colors. Brand identity engages guests in the
right mood so that they can genuinely enjoy nature, silence, and peace.

Interior and exterior design
Brandon Archibald’s special service “Hotel Identity™” gave the Hide Hotel its
branded look and feel. When branding and architecture teams work aligned
together, there is perfect synergy in everything that occurs. The gamut runs
from naming, exterior & interior to finishing with small details such as
a room key or business card. The brand identity guidelines explain how brand
identity should be used and give a detailed explanation of both interior and
exterior design rules and regulations. The colors and materials, furniture
and fixtures, lights, and textures were carefully selected and utilized in
the hotel space.

Unique hotel room names
The synergy with the branding made the inner space of the hotel very recognizable
and authentic. The most significant implementation of the concept within the
interior design lies in the usage of unique names of each room. These names
represent a state of mind, feeling, or natural phenomenon. Here is a list of just
a few of them: Happiness, Dream, Silence, Air, Field, etc. The intention was to
set the guest into the right mood, and it also sounds pretty damn cool when the
receptionist says while giving a room key, “you will live in Happiness” or “the
Silence is waiting for you.” Our team developed the series of exclusive
headboards to designate each room to represent the name in the lettering
technique. This adds uniqueness and a wow-effect for the living experience
of the guests.

Reconstruction plan
The building for the Hide Hotel initially looked very different. On the one
hand, the client initiated reconstruction and aimed to expand the space to fit
more rooms. On the other hand, he wanted to maintain the look of a cozy
mini-hotel without a significant enlargement of the building. The partial
reconstruction changed the roof with a mansard floor and the facades,
while the overall structure remained the same.