Client
A company specializing in the import of the most authentic and distinctive wines from little-known
but promising regions of Europe to Ukraine.
Mission
The company’s mission is to “expand the wine horizons” — to introduce Ukrainians to the
most original wines of Europe: expand the range of already known regions and reveal
the unknown ones as well.
Why Roots?
Because the company stands firmly on the ground: they are aware of the high-quality
winemaking traditions & respect the classic grape varieties and wine regions. And at the same
time, boldly look forward to new, promising grape varieties, growing but
ambitious wine areas.

Client
A company specializing in the import of the most authentic and distinctive wines from little-knownbut promising regions of Europe to Ukraine.
Mission
The company’s mission is to “expand the wine horizons” — to introduce Ukrainians to themost original wines of Europe: expand the range of already nown regions and reveal the unknown ones as well.
Why Roots?
Because the company stands firmly on the ground: they are aware of the high-quality winemaking traditions respect the classic grape varieties and wine regions. And at the sametime, boldly look forward to new, promising grape varieties, growing but ambitious wine areas.

Concept
Roots is a brand that makes a meticulous selection of authentic quality wines from
different parts throughout Europe to sell it to Ukrainian restaurants. One leading quality
about this business ⟶ it centralizes many of these wine brands into one archive along
with a lot of useful information about them this collection of wine brands and the know-how
springs out of one root. We took that root metaphor and applied it throughout the style.

Concept
Roots is a brand that makes a meticulous selection of authentic quality wines from different parts throughout Europe to sell it to Ukrainian estaurants. One leading quality about this business ⟶ it centralizes many of these wine brands into one archive along with a lot of useful information about them this collection of wine brands and the know-how springs out of one root. We took that root metaphor and applied it throughout the style.

PROJECT
TEAM

Creative Directors – Boris Alexandrov & Anna Alexandrova

Project Manager – Daria Svidchenko

BRANDING

Art Director – Elena Parhisenko
Graphic Designers – Pose Radu, Server Terlekchi
Copywriter — Dimitry Panasiuk​​​​​​

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