Client: Zonice is a frozen yogurt cafe chain located in Saudi Arabia.
Challenge: Our task was to refresh the overall look of the brand, to fine-tune the strategy and to create a complex brand identity guideline that would result in covering all of the aspects of the touchpoints of the brand. The gamut runs from developing logomark and slogan to creating illustrations, packaging, and both interior and exterior design.
Corporate colors, fonts and adaptation for the Arabic market
BRAND IDENITY GUIDELINES + BRAND ASSETS
We aimed to create a strong, bright, and dynamic brand identity that would communicate brand’s values throughout a broad spectrum of various touch points. A powerful mix of colors, customized font, memorable character combined with meaningful icons, set of illustrations, and a friendly copywriting led to the creation of a rich Zonice visual language that can effortlessly transform any object or space into the brand territory.
The door handles are the big ice-cream sticks. Fake footprints on the sidestep for kids.
Copywriter – Dimitry Panasiuk
Illustrator – Aleksandr Osipenko