What happens when creativity meets algorithms? Spoiler: It’s smarter, sharper, and more exciting than you think.
Let’s clear something up – AI isn’t coming for your creative job, but it is about to change how you do it. The tools we used to spend hours on are now cranking out results in minutes, and honestly, I’m not complaining.
Let’s skip the ethical debates (there’s plenty of that elsewhere) and focus on the practical side of AI. How is AI changing the way we work – and where does that leave us in the grand scheme of creativity?
Creative coding
AI isn’t just knocking on design’s door – it’s stepping in with confidence and speed. The speed we’re moving at is borderline ridiculous. What used to take endless sketch iterations is now handled by an algorithm over coffee. It’s not magic – but damn, it feels close.
Creatives have embraced generative design, creating brand identities that change in real-time or tweak to the specifics of the business. Take Patrick Hübner – a creative technologist and pure algorithms wizard. He weaves big data into stunning designs, for example, in his project for Philharmonie Luxembourg where identity resonated from the sound of live music.
Creative coding isn’t just for the big players anymore – it’s practically everywhere. And that’s not a bad thing. The tools are more accessible, so more brands are jumping on board. We tried generative tools ourselves recently. For example, in one of our recent projects, Ninty, we used a creative coding model to generate patterns in Australian Aboriginal body art styles based on predefined parameters. This would’ve felt like sci-fi a few years ago, but now it’s part of the normal workflow.
AI in graphic design
AI has snuck so deep into the creative process that imagining brand development without it feels…odd. Logos, mockups, visuals – the whole thing’s faster, easier, and way more accessible. Even Shutterstock now has its own AI image generator.
Now, brands are eating this up – not because AI is flashy, but because it saves serious money. Before, you’d book a model, a photographer, rent the studio, and burn through the budget. Now AI makes virtual models who look just as good. And guess what – no one can tell the difference.
Even design contests are catching on. The A’Design Award now has a whole category for generative design. No one’s calling it cheating anymore. It’s just another tool in the box.
AI in architecture
Architecture was slow to the AI party, but now they’re all in. 3D printers aren’t just for models anymore – they’re helping build entire structures. Parametric design is letting architects create forms that didn’t seem possible a few years ago. Zaha Hadid Architects is already using AI to push the boundaries, producing futuristic designs that redefine what’s possible in architecture.
The best part is what’s coming next. Buildings are starting to respond to the people inside them. Houses that cool down when the room heats up, offices that adjust the acoustics when things get too loud – this stuff isn’t just an idea anymore. The Edge in Amsterdam, one of the smartest buildings in the world, uses AI to optimize energy, workspace availability, and even employee comfort in real-time. It’s happening.
AI is showing up in creative work in ways that feel more surprising every day. What’s the most interesting or unexpected use of AI in creativity you’ve seen recently? Anything that made you think, “Wow, AI can do that?”
