Brand strategy is essential to eliminate doubts, add research-based clarity and revealing the sources of growth for your business.

Why Brand Strategy is essential
Branding strategy helps to align brand identity, communications, architecture and interior design with the business's marketing objectives. It creates goals and expectations understandable for the design team with profound reasons behind them so that every decision accepted by the client is made on objective grounds to any strategically important business decision about your brand.
  • Defines brand archetype and brand attributes based on customer insights.
  • Helps to stand out from the competition based on its differentiation points.
  • Finds market gaps where the brand can expand.
  • Helps to create a value proposition.
  • Creates coherent emotional appeal to all branded touchpoints through the customer journey.
  • Saves marketing budget and increases overall operations' efficiency.
  • Forms an outstanding brief with all relevant and vital information for any branding or marketing task.
What we do
Brand Model
We create a basic brand strategy based on the data that the client provides since he or she has a vision during a deep strategic session, curated by our experienced brand strategist.
Works for
  • - Teams with deep expertise in the market and great clarity on where their brand is heading.
  • - A business that has its marketing dept. with an already-developed brand strategy.
  • - Companies that have no time for research and deeper analysis.
Includes
  • - Strategic session
  • - Brand model
  • - Brand archetype
Brand Strategy
Clients during research and discussions define what makes brand authentic, relevant and different, and identify opportunities you can uniquely own by analysing your business, your market and customer insights.
Works for
  • - New brands in search of their path.
  • - Brands that are reconsidering the market and willing to uplift or rebrand.
  • - Companies that are in a discovery phase, looking for new opportunities to expand.
Includes
  • - Strategic session
  • - Desk research
  • - Brand attributes
  • - Values
  • - Brand archetype
  • - Тone of voice
Additional
In addition to the brand model and brand strategy, we offer the client additional services in addition to the standard set.
Internal (TBD)
  • - Mission statement
  • - Value proposition development
  • - Brand architecture
  • - Communication strategy
External (TBD)
  • - Communication strategy
  • - Social media strategy
  • - Content strategy
Why work with us
10+
Years on the market
26
Countires served
45
Awards
30+
Team members
300+
Projects created
Simmetria
Mural Art Park
DUO
What our clients say
Preston Cheng
Mural Art Park / USA

We have been working with Boris and his talented team for the last eight years.

Palle Skov Jensen
Woobles / Denmark

Thanks to Boris and his team, we love our new Woobles character and the concept itself.

Q&A

A mission statement usually states essential directions and goals, in the context of the company's internal operations. Whereas, the brand promise is created from the perspective of the customer, and the practical or emotional benefits he or she can enjoy when experiencing the brand's products and services.

We have over 10 years of experience in multiple industries with over three hundred projects in 20+ countries around the world. We have become an award-winning agency by implementing a constantly adapting and improving approach.

Brand model is created from the clients words, whereas brand strategy is a combination of clients’ expectations and a deep research of market, competition and customer insights.

Brand Model or a highly detailed branding creative brief is obligatory.

Otherwise, the team of creatives will not have objective grounds for their concepts, leading to random ideas and a lack of purpose, leading to dissatisfaction and miscommunication with the client.

Brand Model takes under one working week.

Brand Strategy takes up to 3 weeks depending on the industry, business size, and the scope of work.

The outcome is the Google or PDF presentation and an Activation meeting with our Brand Strategist.

Part of brand strategy is its implementation, and we care how scalable are the ideas if everyone in the team perceives your brand accurately and how to transform words into symbols and design.

Each step of the implementation has a smaller tact of brand activation. Brand strategist does control your brand at each step of the implementation process.

The brand strategist is a business and marketing consultant who is able to create the right path from your business goal to the design one.

The creatives have too broad ideas, and it takes too much time to find a proper idea that fits the criteria. And you have a strategic ground for your own design decisions.

It's the first research phase where we start an in-depth analysis of the client's field of business, marketing brand, and his business model and goals aligned to it.

It is the truth you never knew about your client, and what gives us something extraordinary as a base to build a brand.

When your brand is answering the market gap, it has the top value as the one and only pain reliever on the market. It means you found a sweet spot for your marketing efforts and your target audience is reached by providing top-selling competitors and other factors differentiation points.

Brand strategy releases forces of predetermined brand success on the market. You test the market from the closest distance and at the most visible conditions.

If you have a map you can tell your team what is the path, if you do not have the map you have to check everyone's understanding of each small step. So the brand strategy is the main tool to get along with the business goals.

The value proposition provides you with two strategic rings crossed together - audience and product. One who needs to predict the market reaction usually creates a few value propositions to test them.

If you have the vision, you could pass your binoculars to our design and architecture lens, and we will see on the same level of detalization what you are going to build.