اظهر فريق التصميم الخاص بك لعام 2021

EMERGE YOUR
DESIGN TEAM
FOR 2021

  • Creating a new market space?
  • Taking steps to build a new brand?
  • Finding the right chemistry for a rebranding campaign?
  • Adapting to changes in retail, real estate or hospitality?

  • Brandon Archibald creates place identities in parallel with brand design and strategy for income-generating projects all over the globe.

    EMERGE YOUR
    DESIGN TEAM
    FOR 2021
  • Creating a new market space?
  • Taking steps to build a new brand?
  • Finding the right chemistry for a rebranding campaign?
  • Adapting to changes in retail, real estate or hospitality?

  • Brandon Archibald creates place identities in parallel with brand design and strategy for income-generating projects all over the globe.

    هل يبدو أي من هذه السيناريوهات مألوفًا؟

    Do any of these scenarios
    sound familiar?

    Slow project delivery doubles your costs

    Rent payment holidays are too short, and if you don’t have a customer flow, you risk not getting a return on investment.

    Time-to-market is impossible

    Six months seems generally the right time to onboard an in-house team, but if you wait till you’re ready for design, you’ll miss opportunity.

    Creative people face great hurdles

    You don’t have an in-house design team. Or you do, but you hear lots of complaints regarding terms of delivery, lack of expertise, and an overwhelming workload.

    Design goals are non-measurable

    You have neither experience with nor an understanding of how to measure brand-oriented architecture and interior design goals.

    Define your design team approach in this guide

    حدد نهج فريق التصميم الخاص بك في هذا الدليل

    Team kick-off has to articulate the project goals, your company mission and the structure of functions.

    تضمن هاتان الخطوتان نجاح مشروعك

    These two steps guarantee
    your project’s success

    1. Get a ready-to-go team

    • Choose from 5 ready-to-go multidisciplinary design teams.
    • Get a well-established business process.
    • Control only the quality of technical designs.

    2. Build an in-house design team

    • Onboard an in-house design team.
    • Build design business process from a scratch.
    • Manage the deliverables, implementation and technical designs.

    تضمن هاتان الخطوتان نجاح مشروعك

    Compare these two options

    Characteristics
    1. Get a ready-to-go team
    2. Build an in-house design team
    Approach
    Approach
    Tactical
    Strategic
    Project delivery speed
    Project delivery speed
    Fast
    First project delivery in 2-3 months.
    Slow
    Takes time to hire and set up a new design team before executing any projects.
    Team availability
    Team availability
    Instant onboarding
    1-3 weeks
    Slow onboarding
    1-3 months
    Initial investments
    Initial investments
    Significant
    Middling
    Long-term cost ratio (2+ years, or 10+ projects)
    Long-term cost ratio (2+ years, or 10+ projects)
    Expensive
    Optimal
    Can hire new employees
    Can hire new employees
    No
    Yes
    Need to equip workplaces/office
    Need to equip workplaces/office
    No
    Yes
    Work capacity
    Work capacity
    Flexible
    New design teams can be hired instantly.
    Not Flexible
    Depends on the size of the existing team.
    Involvement with other in-house departments
    Involvement with other in-house departments
    Poor
    Intense
    Risk level
    Risk level
    Low
    Medium
    Best for the companies
    Best for the companies
    with multiple short-term design projects.
    where design plays a key role in long-term.
    Download a PDF that explains the Brandon Archibald’s scope of work, business process, design team coordination, and on-time delivery best practices!

    Works

    يعمل

    Zonice 2017

    Zonice, a frozen yogurt and dessert cafe located in Saudi Arabia, tasked us with rebranding an established chain store. We brought to light areas of opportunity and developed a new brand identity that’s fresh and instagrammable. We helped our client create a unique, vibrant, and striking design concept that really stands out in today’s market and provided a full design concept and identity for every new franchise partner. We’ve been cooperating with our client since 2017, and currently Zonice has 11 franchises and is striving for even greater success.

    More...
    Purpose
    Scope of work
    Project duration
    Rebranding
    Brand identity
    4 months
    Interior and exterior design
    Illustrations
    Characters
    Packaging
    Add 2017

    Riyadh’s biggest event agency, Add, realized the need to rebrand in 2017. With a keen eye towards helping Add stay competitive, we delivered rebranding including interior and exterior branded designs that celebrate the enterprise’s individual style and creative expression. As part of the rebranding campaign, we developed station, uniforms, social media promo materials, and the identity of delivery vans. We continue to monitor our client’s progress and make improvements to ensure optimal brand performance.

    More...
    Purpose
    Scope of work
    Project duration
    Rebranding
    Interior
    6 months
    Exterior
    Office
    Amenities
    Station
    Uniform
    Transport
    Social media materials
    Galaxy

    Galaxy, another Add Holding company that specializes in light, sound, and stage design for events of any level of complexity and large-scale shows, set out to refresh and amplify their brand. Armed with customers’ insights and market trends, we developed a new brand identity, logo, stationary, animations, and illustrations. As a result of the project, our client has benefitted from better visual communications more appealing to customers’.

    More...
    Purpose
    Scope of work
    Project duration
    Rebranding
    Brand identity
    2 months
    Uniforms
    Stationery
    Animations
    Illustrations
    Social media promo materials
    Munchies

    Munchies, an Arab–American restaurant in Saudi Arabia, was launched by a first-time entrepreneur. It’s exciting to start from scratch, and it’s important to come up with branding that works for customers. We dedicated more than four months to a wide range of creative tasks such as branding and creating key visuals, uniforms, stationery, a set of illustrations, and promo materials, helping the brand speak their customers’ language and connect with customers’ authentic values and beliefs — for example, that delicious food is one of the highest pleasures in life.

    More...
    Purpose
    Scope of work
    Project duration
    Branding
    Brand identity
    4 months
    Exterior and interior design
    Uniform
    Stationery
    Illustrations
    Promo materials
    Handle

    Handle, part of Add Holding, is a big company providing cargo and delivery services for all Add Holding members. The logistics industry has fierce competition, and our client needed a new brand identity that would make the business stand out from the crowd with a distinctive image. With a new professional brand identity, stationery, illustrations, and promo materials, our client is making good headway with providing individualized logistics solutions that suit the requirements of today's clients.

    More...
    Purpose
    Scope of work
    Project duration
    Rebranding
    Brand identity
    2 months
    Logo
    Stationery
    Illustrations
    Promo materials
    Social media materials
    Shako Mako

    Shako Mako is a chain of healthy fast food restaurants. At the moment, authentic flagship Shako Mako restaurants are building the brand and architecture identity. We delivered creative design solutions to give the brand a sense of originality, including interior and exterior designs, packaging designs, social media promo materials, and a set of illustrations. This project is in the launch phase, but it’s on pause because of the lockdown. We continue to support our client and conduct preparatory work to fuel long-term growth for Shako Mako.

    More...
    Purpose
    Scope of work
    Project duration
    Rebranding
    Brand identity
    4 months
    Logo
    Stationery
    Illustrations
    Promo materials
    Dconcept
    Dconcept, an exhibition spaces organizer and a part of Add Holding, believed that a new brand identity would better convey its advantages to customers. We were looking for a new approach to produce a brand identity and logo design that would emphasize ease of use and professionalism. Dconcept has successfully applied all our creative solutions and embraced its ambition to be pragmatic and supportive towards its clients.
    More...
    Purpose
    Scope of work
    Project duration
    Rebranding
    Brand identity
    2 months
    Logo
    Stationery
    Illustrations
    Promo materials
    Woobles
    Wobbles is a fast food restaurant with an open fire and wok. Our challenge was to develop the restaurant’s brand identity from scratch. We helped to create the concept of the flagship restaurant and delivered insights that have given Wobbles a competitive advantage. With an eye toward the future, we developed interior and exterior designs, packaging, menus, and social media promo materials that franchisees can easily adapt to their needs.
    More...
    Purpose
    Scope of work
    Project duration
    Branding
    Interior
    4 months
    Exterior
    Illustrations
    Animations
    Characters
    Packaging
    Brand identity
    Social media and promo materials

    معلومات عنا

    About us

    الحصول على أقصى قيمة من التصميم الخاص بك

    get maximum
    value from your design

      التعليمات

      FAQ

      What is the structure of a design team?

      The answer to that question always depends on the scope of the project.
      On an average project, our design team would consist of a marketing and branding strategist, a creative director, two graphic designers (at least one senior level), a copywriter, an architect, a 3D visualization specialist, and an engineer. Of course, every team also has a project manager who tracks all the tasks in the project management application.
      For a more complicated project, we can increase the number of specialists from the banding or architecture departments. There are also some additional specialists like illustrators, 3D artists, and motion designers who can make the overall results even stronger.

      How can I create KPIs for my design team?

      It depends on your team structure and business goals.
      In our case, we care a lot about the creative approach and on-time delivery. It’s important to make sure we keep track of our creative methodology, which has been proven to give the required results every time. So for us, KPIs are the way to make sure all creative teams move in the right direction in accordance with the initial plan. We track the speed of project onboarding, the debriefing phase, everyday reports on the creative progress, open and finished tasks for all team members, the delivery speed for every phase, and so on.
      Our main advice on how to create KPIs for a design team is to make sure they’re measurable and can easily be tracked. And, of course, they should reflect your goals.

      How do branding and architecture specialists interact within one team?

      Any creative process goes through phases. These three happen in the most of our projects.
      1. Kick-off meeting
      This is the main project meeting, bringing together branding and architecture specialists. During this meeting, the creative director along with a strategist make a detailed introduction of the project, highlighting key objectives, moderating the team discussion, and answering and writing down questions.
      2. R&D phase
      During the research, analysis, and development phase, specialists from the branding and architecture departments work on their own, digging into the project, forming various creative directions, writing down ideas, sketching, making mood boards, finding references, and so on.
      3. Collaboration phase
      During this third phase, we have a meeting or a set of meetings where we discuss the materials prepared by specialists from the branding and architecture departments. We select the best ideas, synchronize it with the project vision, and plan future stages of work.

      How can a remote design team work together effectively?

      At Brandon Archibald, this is possible thanks to a combination of factors: constantly improving business processes, KPIs that help us reach goals and keep team members motivated and efficient.
      We use the set of handy tools such as:
      – Pipedrive and Worksection to manage leads and keep track of projects,
      – Zoom for conference calls within the team or with clients and contractors,
      – Telegram, Viber, and WhatsApp for fast messaging,
      – Google Docs to share your work.

      Where do design teams typically waste time and become less effective?

      There are many factors that influence the efficiency of design teams. Here are the top five sources of inefficiency:
      1. No leader/director
      It’s crucial to have someone responsible for the direction of the creative team. This person should be an expert recognized by the team who has experience building a creative process, motivates teammates, and has good planning skills.
      2. Bad assignments
      It’s hard to overestimate the importance of a well-written assignment. A good assignment answers all possible questions and sometimes even drives creative solutions. It would be good to train a creative team to collect all necessary information at least in the form of questions and always go through the debriefing phase to find out the answers.
      3. Wrong timing
      This factor works in two ways. The team might become inefficient because they have too much time to deliver work, or the same thing may happen because the time frame is too short. Try to evaluate your team’s skills and have a business process consisting of clear phases with defined durations and expected results.
      4. No inspiration/motivation
      Inspiring and motivating the team is the responsibility of the team leader. It’s important to keep track of the atmosphere inside the team. Sharing personal experience, organizing workshops for the whole team, playing games, and doing other common activities will increase motivation and help build a strong team with shared values. Establishing KPIs is another way to increase motivation and productivity.
      5. Irrelevant skills
      Sometimes a skill set that’s a blessing in one project is a total disaster in another. So be very precise when building a team, gathering specialists that suit the needs of your business. Otherwise, you may face occasional gaps in productivity.