DC
Challenge → We faced the challenge of a complex rebranding. DConcept, active in the market for over 17 years and originally part of a collective of six event organization companies underwent a transformation, merging into a single brand named DC. This rebranding was aimed not just at highlighting this integration but also at communicating a renewed and modern approach.
Big Idea → KSA’s №1 in Event Manufacturing & Supply → Securing the No. 1 spot in the market, DC prides itself on its commitment to quality, extensive experience, and customer satisfaction. Our focus was to make this achievement a cornerstone of the brand’s identity, centralizing the logo to enhance its visibility and impact. We augmented this idea with a block layout structure, symbolizing the integration of diverse services, and ensuring versatility for varying layout needs.
We designed unique icons for each department to showcase their specific roles.
The inspiration for the pattern is the sturdy structure of scaffolding and the intricate beauty of Arabic ornaments.
