Client: Zonice is a frozen yogurt cafe chain located in Saudi Arabia.
Challenge: Our task was to refresh the overall look of the brand, to fine-tune the strategy and to create a complex brand
Corporate colors, fonts and adaptation for the Arabic market
BRAND IDENITY GUIDELINES + BRAND ASSETS
We aimed to create a strong, bright, and dynamic brand identity that would communicate brand’s values throughout a broad spectrum of various touch points. A powerful mix of colors, customized font, memorable character combined with meaningful icons, set of illustrations, and a friendly copywriting led to the creation of a rich Zonice visual language that can effortlessly transform any object or space into the brand territory.
The door handles are the big ice-cream sticks. Fake footprints on the sidestep for kids.
Copywriter – Dimitry Panasiuk
Illustrator – Aleksandr Osipenko