Client: One of the biggest manufacturers of beauty tools in Ukraine.

Challenge: Our task was to create a new brand for an upscale market segment: naming, logo, brand identity, packaging, and retail outlets design. 

Concept: Harmony has a strict scientific structure, where symmetry is the core. We subconsciously consider aesthetic any symmetrical form we see around us. There are endless examples of symmetry in the world of nature: sunflowers grow according to radial symmetry; snowflake has clear hexagonal symmetry & so on. The laws of symmetry could be seen in beauty tools that help us achieve an ideal shape, just look at scissors. People spend hours doing manicure and pedicure, aiming to perfect symmetry… 


Creative Directors – Boris Alexandrov & Anna Alexandrova
Account Manager – Daria Svidchenko
Art Director – Elena Parhisenko
Graphic Designers – Server Terlekchi, Anton Storozhev
3D Artist – Sergey Makuhovskiy
Copywriter – Dimitry Panasiuk