Street Greek

A literally divine Greek fast-food chain in London
Industry
Hospitality
Duration
3 months
Services

Brand identity, messaging, illustrations, print & packaging, social media layouts, merchandise, interior and exterior design

Аbout

 

Kalamaki Street Greek is a fast-food chain, where you taste the divine Greek food 
while doing your human affairs. For now, there are four eateries in London, and there 
will be more in all major cities of the global ecumene.
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Concept

 

The Greek gods got bored in antiquity and have come to nowadays. And, of course, 
they chose London! After taking a look at themselves at the British Museum, gods decided to 
freshen up their fearsome style. Less pomposity, thunder, and rage, more moussaka, gyros, 
and kalamaki for their beloved mortals!
Interior design

 

Kalamaki Street Greek wants the customers’ experience to be fun and engaging. 
The key point is to bring godlike magnificence down to earth. Thus, the stairs lead you 
to the heavenly domain of Zeus, Poseidon reigns in the lavatory, and the underground kingdom 
of Hades is in the hatch at the main entrance. A visitor becomes a part of present-day 
Olympus with mythological images in graffiti, column-like chairs, and lots of Greek munchies.
Epilogue

 

Yes, Kalamaki Street Greek is about delicious food and a cool atmosphere. But it also 
has one secret. Doing the job right, the brand wants to become a symbol of the millennial Greek culture 
for today’s generations. Why not? After all, Sirtaki was also invented just a few decades ago.

Credits

Creative Direction: Boris Alexandrov, Anna Alexandrova
Art Direction: Pose Radu, Stefan Gurtovoy
Project Management: Daria Svidchenko, Karyna Yakovleva

 

Branding

Graphic Design: Alexander Osipenko, Anton Storozhev, Lena Parhisenko,
Server Terlekchi, Roman Sorochynskyy, Aleksandra Gerasymenko
Illustrations: Alexander Osipenko
Copywriting: Dimitry Panasiuk, Maxim Neshchadymov

 

Architecture

Architecture: Plamen Zhuzhunov, Stefan Gurtovoy
3D Visualization: Yryna Shtremel, Ilya Tkachuk

@ Please note: All content we used is only for showcasing our work and of non-commercial use. Some of the images were bought on Shutterstock,
some were downloaded from different sources with credits to all the authors. Credits to the authors: @streetgreekuk

 

High resolution photos / Press release

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